Emma gave the final clue, it you want to call it a clue.
It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)
This is what Lancome had to say:
Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme Lancôme.”
Early reports are saying Emma will be promoting a new fragrance Tresor Midnight Blue.
This is literally HOT OFF THE PRESS, peeps. The lovely people over at Lancôme have just revealed that Emma Watson is the brand's newest ambassador — she joins an already stellar line-up of beauties which includes Julia Restoin-Roitfeld, Julia Roberts, Kate Winslet, Penélope Cruz, Daria Werbowy and Elettra Rossellini Wiedemann — and she'l front the campaign for the new Lancôme fragrance, Trésor Midnight Rose. Previous Trésor faces have included Isabella Rossellini, Kate Winslet, Penélope Cruz and Elettra Rossellini Wiedemann so we cannot WAIT to Emma's Mario Testino-shot campaign We'll be bringing you all the details as soon as we have them, but for now, keep your eyes on Emma's Twitter account for more cryptic tweets!